Advertising & Editorial Policy

This policy explains how we label advertising, sponsored content and affiliate links, and how we separate commercial activity from editorial decisions.

Clear labelling

We label advertising and sponsored content so readers can recognise it. If an article contains affiliate links, we disclose this within the page.

Editorial independence

Advertising partners do not control our editorial coverage. Any opinions or recommendations are presented as such and should not be understood as guarantees.

Recommendation widgets

This site may display third‑party recommendations and advertising. Where required, personalisation is enabled only with marketing consent shown in the cookie notice.

Health, travel & sponsored wellness content

Guides that mention elective procedures, medical tourism or similar topics must carry clear context: risks vary, outcomes are not guaranteed, and readers must rely on their own clinicians and regulators. Sponsored or affiliate health content is labelled prominently. We do not run undisclosed “advertorial” clinical endorsements.

Content standards (for mainstream advertising)

We aim to avoid misleading, sensational, or harmful content and headlines. Examples of content we avoid include:

• Deceptive or exaggerated headlines that misrepresent the article.
• Unverified medical or financial claims, or “guaranteed” outcomes.
• Hate, harassment, graphic violence, or explicit sexual content.
• Encouragement of illegal or dangerous activity.
• Manipulated media intended to mislead.